An Empty Canvas. A Manifesto. It Starts WITH AN IDEA.
Welcome. There’s propaganda in art.
What you see here is an extension of what we do over at Xwork Digital Agency. We believe in the ideology that with the right artistic mix in an ad creative, we are in a better position to tap into the subconscious mind of the consumers. To convey a message. To sell an idea.
In the world of eCommerce and online marketing, creative graphic design plays a central role in keeping things fresh, engaging and relevant for words alone would be too bare and boring without the accompanying art to go with it.
We like to challenge convention, and we play on the notion of less is more where advertising, marketing and promotional campaigns are concern.
Difference between creative design and graphic design. The Creative Process
In the conventional marketing industry, the terms creative design and graphic design are often used interchangeably, much to the chagrin of bona fide designers, for they are not the same. Although both refers to the development of images that one can deliver with the right tool(s), however one is a skill and the other is a process.
Tapping into the subconscious mind. The psychology and Art of Persuasion
In the online space in the absence of face-to-face interaction, disseminating the right choice of creative advertising would be vital, for consumer engagement is becoming more and more relevant since it is capable of influencing the ultimate purchasing decision or sales conversion (Zailskaite-Jakste & Kuvykaite, 2012).
What we’ve done in the past. Our Research Methodology
Unlike (i) traditional advertising involving newspaper print ads, radio broadcasts and other conventional means, or (ii) digital advertising which employs the use of online platforms and social channels via the internet, a typical (iii) creative advertising in the digital age is a form of divergent thinking — or the ability to find unusual and unorthodox solutions to a problem. Where the use of graphic design in a typical digital advertising setting is the norm, the use of creative design in the same medium seeks to create something more memorable, longer lasting, works with less media spending, and builds a fan community faster than in the traditional sense.
Our research thesis is available on file. Contact us to find out more.